Electrician Marketing That Gets You Found

Most contractor websites look fine and do nothing. No calls from it. No quote requests. Just a page that exists. If that sounds familiar, this is for you.

We build custom websites for contractors and construction companies that show up on Google and ChatGPT, and turn visitors into inbound work. A website built specifically for your trade, your market, and the customers you want more of. We work with contractors and construction companies across Canada and the United States.

Get a Free Consultation With Us.

Not sure if your business can use our services? Get in touch with us and we’ll do a full breakdown of your business, and what we can do to take it to the next level. We’ll get back to you in 24 hours or less.

Gio Contracting Logo
Premier Concrete Pumping Logo
Master In The Field Logo
Pro-Force-Electric-Logo
Destination Pools & Landscaping Logo
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PROBLEMS

Why Electricians Struggle to Get Found Online

9 out of 10 electrical contractor websites we’ve looked at have the same three problems. The work is solid. The licences are in order. But nobody outside their existing network can find them. See if any of these sound familiar.

You depend on referrals — and that’s becoming a ceiling

Referrals keep the lights on but they cap your growth. When a key contact moves on or a slow season hits, there’s nothing to fall back on.

You’ve tried marketing and couldn’t justify the spend

Ads, a new website, maybe an agency. It didn’t produce. The problem usually isn’t the tactic — it’s that the foundation wasn’t built for search first.

You have a website. It gets no traffic and ranks for nothing.

It might look decent. But if Google can’t find it and homeowners or property managers don’t convert on it, it’s a page that exists and does nothing else.

Two Destination Pools workers walking beside house to inspect gas service connection during backyard project

A Marketing Agency That Knows the Electrical Industry.

We’ve spent over three years building marketing systems exclusively for contractors — and electrical is one of the most competitive trades to rank in.

Homeowners and property managers search for electricians when something needs fixing or a project needs starting. That search happens on Google and increasingly on ChatGPT. The electrician who shows up first gets the call. Most electrical contractors aren’t that contractor yet.

We build the system that changes that. Every electrical contractor we’ve worked with has the same story: licensed, reliable, invisible online. We know exactly how to fix it.

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0 to 1,200 visitors/month for Master In The Field Landscape Design in 13 mos.

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$400,000 in closed jobs for Destination Pools & Landscaping in 5 months.

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15 leads/month for Premier Concrete Pumping after taking over their ads

Based in Toronto,
working across North America.
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About Us

Marketing for Electricians

This is built for you if:

Zara in Toronto Electrician Work - Marketing by Groundwork Agency

How We Build Your Entire Marketing System — From Branding to Leads

Pro Force Electric Website design on a mobile device mockup by Groundwork Agency

Every system starts here. Without the right foundation, everything else costs more and works less.

We build on WordPress with every service you offer and every city you work in getting its own page, and structured so Google can rank it and visitors actually call. Not a brochure. A lead machine that the rest of the system is built on top of.

Once the foundation is in place, we turn on ads to bring work in immediately.

We build campaigns that target the right searches, in the right cities, for the right job types. Tracked against actual leads and revenue,  not clicks and impressions. Ads running on a proper website convert better and cost less. That’s why Step 1 comes first.

We target the exact searches your clients make before they call anyone, by city, by trade, by job type. It compounds over time, gets cheaper per lead as it grows, and eventually reduces what you need to spend on ads. Takes time to build, which is why we start it while Step 2 keeps revenue coming in.

With the system running, social media keeps your brand visible between jobs.

We manage your Instagram, Facebook, and TikTok,  creating content that reflects your work, builds trust with local customers, and keeps you top of mind. Most service businesses know they should be posting. Few have the time. We handle it so you don’t have to.

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Nadeem Ali
Co-Owner of Destination Pools & Landscaping
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Sarah
Office Manager at Premier Concrete Pumping
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Stephanie LeBlanc
Owner of Master In The Field
Your Clients Are Searching “Electrician Near Me” — Are They Finding You?

Every month you’re not showing up on Google or ChatGPT, someone else is getting the calls your electrical work deserves. The clients are already searching. They’re already choosing. The only question is whether they’re finding you or your competitor.

We build the system that puts you in front of them. Get a free consultation and we’ll show you exactly what that looks like for your electrical business.

Tell us about your business. We'll look at where you stand right now and tell you exactly what we'd do.