Landscape Design Marketing Case Study — Master in the Field

How We Took Master in the Field From Zero Traffic to 2,100 Monthly Visitors With SEO in 13 Months.
Search engine optimization landscape designer master in the field google search console last 12 months results by Groundwork Agency

How We Took Master in the Field From Zero Traffic to 2,100 Monthly Visitors With SEO in 13 Months

Stephanie launched Master in the Field less than a year before coming to Groundwork. She had just left a career in sales to build a landscape design business from the ground up. The website existed but it wasn’t doing any work. No service pages. No location targeting. Nothing that told Google or ChatGPT what she did, where she did it, or who she did it for.


When we started working together in March 2025, the site was getting 10 to 15 impressions a day. Not clicks. Impressions. The kind of number that tells you the site is essentially invisible to anyone searching for landscape design in Toronto or Etobicoke.
She had never run ads. She wasn’t relying on referrals yet because the business was too new. The only path to consistent work was getting found online by the people already searching for exactly what she offers.

Year
March 2025
Client
Master In The Field
Services
Website Design, SEO (Search Engine Optimization)
View Online

What We Built for Master in the Field Landscape Design

We don’t start with content until the foundation is right. Service pages and location pages first. Then content that answers the questions homeowners are already searching. Every piece was built to compound on the one before it.

01.

Service Pages

Built individual pages for every core service Stephanie offers. Each page targets the specific terms a homeowner in Toronto or Etobicoke would type when they are ready to hire. Before this, the site had no pages Google could match to a search query.

02.

Location Pages

Built dedicated pages for Etobicoke and Toronto targeting search terms with location intent. This is what gets a business into the local results and into AI-generated answers. Without location pages, a landscape designer in Etobicoke is invisible to someone in Etobicoke searching for one.

03.

Content and Articles

Published articles consistently targeting the questions homeowners ask before they hire a landscape designer. Backyard ideas, front yard landscaping, small backyard transformations, outdoor lighting. Each article targets a real search term with real volume and connects back to Stephanie’s services and location. Stephanie added her own project photography to every piece, which strengthened the content and built trust with readers landing on the site for the first time.

Master in the Field's SEO Results

Master in the Field Landscape Design Backyard. Website and SEO built by Groundwork Agency.

The growth was not immediate, but it was consistent. Every month built on the last one. By April 2026, the site hit 2,537 visits in a single month. 72% of all traffic is coming from search. The site is now ranking for terms with tens of thousands of monthly impressions, and Stephanie is showing up in AI search results on ChatGPT for landscape design in Etobicoke and Toronto.

Before GroundWork After GroundWork
10 to 15 impressions per day 6,120 total visits in 13 months
Zero organic website traffic 2,537 visits in April 2026 alone
No service pages or location pages 72% of all traffic coming from organic search
No content targeting homeowner search terms Ranking for "backyard landscaping ideas" with 35,517 impressions
Business less than one year old with no online presence Ranking number one on ChatGPT for landscape design in Etobicoke and Toronto
No established path to inbound leads Commercial and residential leads coming in through the website
Master In The Field website traffic analytics dashboard showing performance from January through May 2026 for a client. The line graph shows steady month-over-month growth peaking at 2,537 visits in April 2026. Total visits across all sources reached 6,120. Google was the top traffic source with 4,150 visits, followed by Direct at 1,641, Bing at 113, DuckDuckGo at 88, and Others at 127. The device breakdown shows mobile as the dominant device type. Top browsers were Mobile Browser at 1,767, Chrome at 1,690, Chrome secondary at 1,194, Safari at 695, and Others at 774. By operating system, iOS led at 2,520, followed by Windows at 1,359, macOS at 1,197, Android at 916, and Others at 128.

Organic Traffic Growth — From Zero to 2,537 Monthly Visits in 13 Months

Website traffic dashboard showing Master in the Field's growth from January to May 2026. Total visits reached 6,120 across the measured period with a peak of 2,537 visits in April 2026. Google accounts for 4,150 of all visits making search the dominant traffic source. The growth curve shows consistent month over month compounding with the steepest acceleration between February and April 2026. All traffic generated without a single paid ad running.
Search keyword report for Master in the Field showing top ranking landscape design terms including backyard landscaping ideas at 35,517 impressions at position 5.5 and front garden ideas Ontario ranking at position 1.45 with an 18% click rate.

Search Keywords Driving Traffic — High-Volume Rankings Across Landscaping Terms, Zero Ad Spend

Search keyword report showing the top ranking terms driving traffic to Master in the Field's website. Highlights include backyard landscaping ideas at 35,517 impressions and position 5.5, front yard landscaping ideas at 3,804 impressions and position 8.1, and front garden ideas Ontario at position 1.45 with an 18% click rate. Every click on this report came from organic search with no paid campaigns running at any point during the period.
Master in the Field traffic sources breakdown showing organic search at 4,404 visits representing 72% of all traffic, with direct at 1,641 visits and referral at 61 visits, all growing consistently from January to May 2026.

Traffic Sources — 72% From Organic Search, With Search as the Primary Growth Engine

Traffic sources breakdown for Master in the Field showing search at 4,404 visits representing 72% of all traffic, direct at 1,641 visits at 26.8%, referral at 61 visits at 1%, and social at 12 visits at 0.2%. The search line trends consistently upward across the full period with the strongest growth from February through April 2026. No paid advertising contributed to any of these numbers.

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