Social Media Management That Keeps Your Business Visible
Most businesses either don't post, or post once and disappear. Meanwhile, the companies showing up every week stay top of mind when customers are ready to buy. If social media has been an afterthought, this is for you.
We manage social media for businesses in every industry across Canada and the United States. Real content that shows your people and your work, posted on a consistent schedule, so the right customers keep seeing your name when it matters.
Inconsistent Social Media Is Costing You Visibility
Every week you go quiet on social media is a week someone else is the only business in your category showing up in the feed. Not because they do better work. Because they’re showing up and you’re not. Picture a potential customer in the research phase, scrolling Instagram or LinkedIn with no real intention. Your competitor posted a project Monday, a behind-the-scenes video Wednesday, and a client result Friday. You haven’t posted in six weeks. That person doesn’t even know they’re making a decision, but they already have a name in their head. It’s not yours.
That’s not a marketing problem. That’s a consistency problem. The fix isn’t posting randomly whenever you find a spare minute. It’s having a system that keeps you visible even when work gets busy.
What's Included in Social Media Management
Every account we manage gets the same complete approach. Strategy, content, posting, and reporting handled for you.
01.
Content Research Before Any Planning
Before we plan a single post, we research what is working. That means the accounts in your industry that are growing, the questions your customers keep asking, and the formats getting attention across social media in general. Every idea in your plan starts from that research, not from a guess.
02.
A Plan for Every Stage of the Buying Journey
We plan content in three layers: videos that reach people who have never heard of you, videos that build trust while they compare options, and videos that turn them into an enquiry. Most businesses only post one kind. We plan all three, in the right mix, every month.
03.
Scripts and Questions Written for You
You never have to think of what to say. We write the hooks, the talking points, and the questions we will ask you on camera. You answer in your own words, the way you would explain it to a customer, which is what makes it sound like you and not like an ad.
04.
One Recording Session, a Month of Content
We record the whole month in one batch. Our team can come to your business to film it, or you can record it yourself with our question list and setup guide. You decide how many videos a week you want, and that one session covers all of them.
05.
Editing, Scheduling, Posting and Replies
We edit every video with captions, on-screen text and music that fits your brand, then post on LinkedIn, Instagram, Facebook and TikTok on a fixed schedule. We reply to comments and messages within the rules we agree at the start, and any enquiry is forwarded to you the same day.
06.
Monthly Reports and Quarterly Reviews
Every month you get a plain-language report on how each piece of content performed, from views and watch time to profile visits, website clicks and enquiries, plus the content we plan to make next month. Every quarter we review progress together and work through new ideas.
What Consistent Social Media Does for a Business
Destination Pools and Landscaping started with us on social media after its website and SEO were in place. The owner describes the business it generated as “tenfolds” what the fees cost.
Premier Concrete Pumping had no organic presence when we started working with them. One of Canada’s largest general contractors reached out after finding them online. That’s what happens when you show up consistently in the places your customers are looking.
Trust is built by showing the people and the expertise behind the business. We fix the visibility.
Content That Takes People From Stranger to Customer
People rarely buy from a business the first time they see it. They watch a few videos, start to trust you, and reach out when they are ready. Each month’s plan covers all three stages, so there is always something for the person who just found you and for the person about to call.
01.
Reach: Content for People Who Don't Know You Yet
Short videos built to be watched by people outside your network: the myths in your industry, quick answers to the questions customers ask most, and popular formats adapted to your business. This is the content that grows your audience.
02.
Trust: Content for People Comparing Options
Videos that show how you work and why you are good at it: your process explained, your team behind the scenes, plain comparisons of the options a customer has, and honest answers to the worries people have before they buy.
03.
Enquiry: Content for People Ready to Decide
Videos for people who are close to choosing: client results, what working with you looks like from the first call, and a clear next step. This is the content that turns attention into calls, messages and form fills.
Is Social Media Management Worth It?
Every week you go quiet on social media is a week your competitor is the only name showing up in the feed. Not because they do better work. Because they’re consistent and you’re not. By the time a potential customer picks up the phone, they usually already know who they’re calling.
That’s not a marketing problem. That’s a visibility problem, and it compounds every week you let it slide. The fix isn’t carving out random pockets of time to post when things slow down. It’s building a system that keeps you in front of the right people however busy you are.
Social Media Management Starting at $1,500/Month
One monthly price covers everything: research, planning, scripts, the recording session, editing, posting, replies and reporting. Your price is set by how many videos a week you want, and you can move up or down as you go.
What’s covered:
Scripts, hooks and on-camera questions written for you, recorded in one session.
The number of videos a week you choose, edited, captioned and posted for you.
A monthly report on every piece of content, plus a quarterly strategy review.
Frequently Asked Questions About Social Media Management
What platforms do you manage?
We manage LinkedIn, Instagram, Facebook, and TikTok. The right mix depends on who your customers are. LinkedIn is where business-to-business relationships get built. Instagram and TikTok are where most consumers discover local businesses. Facebook is still relevant for certain markets and demographics. We'll tell you which platforms make the most sense for your business before we start.
Do I need to provide photos and videos?
No. You give us one recording session a month and we handle the rest. We research and plan the content, write the questions, and either come to your business to film it or guide you to record it yourself. Then we edit everything from that footage into the month's videos.
How is this different from hiring a general social media manager?
Three things. First, we plan content the way a marketing team would, around what your customers need to see before they buy, not just what looks good in the feed. Second, it ties into the rest of your marketing: your website, your SEO, and your ads. Third, this is a fully managed service. We create the content plan, come to you to shoot everything, edit all the footage and photos, and post it. You don't lay a finger on it.
What results should I expect, and how soon?
Social media builds slowly. The first 60 to 90 days are about establishing consistency and building a base of content. Most businesses see meaningful follower growth and engagement within 3 to 4 months of consistent posting. Direct enquiries from social media typically follow. We don't promise specific follower counts or timelines. We promise a consistent, professional presence that builds over time.
Does social media work for B2B companies, not just consumer brands?
Yes. Everyone is on social media now, scrolling reels, LinkedIn, and short video. That includes purchasing managers, project managers, developers, and business owners. A consistent presence that shows your team, your facilities, and your finished work puts you in front of decision makers who are actively looking for a supplier or partner. The question isn't whether your customers are on social media. They are.
Can I pause or cancel the service?
Yes. There are no long-term contracts. We work month to month and you can pause or cancel anytime. If your business has a slow season, we can adjust the shoot schedule while keeping your accounts active with content. That flexibility is built into the service from day one.
How many videos do you post each week?
You decide. When we start, we recommend a number based on your goals and how much footage one recording session can give us, and your monthly price is set by it. You can increase or reduce it at any point.
How much of my time does it take?
One recording session a month, plus a 48-hour window to review the month's videos and captions in a shared content sheet. If you don't leave notes in that window, we treat the month as approved and it goes out on schedule. Everything else is on us.
Can my best videos be used as ads?
Yes, if we also run your paid ads. A video that performs well organically has already shown that people stop and watch it, which makes it a strong candidate for an ad. We can turn it into ad creative and show your ads to the people who watched your videos.
Ready to Get Your Business Showing Up Online?
A 15-minute call is enough for us to look at your current accounts, tell you exactly what we’d do differently, and give you a clear picture of what a managed account looks like for your business. No obligation, no hard sell.
- Industries We've Served