How long does it take to build a manufacturing website?

It depends on the size of the catalogue. For Lung Sang Canada, we built a site covering 8 product families and 37 products, with specs, photography and quote forms on every product page.

What should a manufacturer put on a product page?

Dimensions, colours, case quantity, material, minimum order, lead time and a clear Request a Quote button. Wholesale buyers need these details before they will contact a supplier.

Does Groundwork Agency work with manufacturers outside of Ontario?

Yes. Groundwork Agency works with manufacturers and service businesses across Canada and the United States.

What services did Groundwork Agency provide for Lung Sang Canada?

We designed and built the website, led an on-site product photo shoot, did keyword research for wholesale buyers, wrote page titles and descriptions for every page, and added a quote form and an AI chatbot.

How much does a manufacturing website cost?

Every manufacturer is different: catalogue size, photography and the buyer journey all factor in. The best first step is a free audit where we look at where you stand and tell you exactly what we would do.

Manufacturing Website Design Case Study - Lung Sang Canada

How We Turned a Packaging Manufacturer's Catalogue Into a 37-Product Website With a Quote Button on Every Page

Lung Sang (Canada) Inc. is a family run manufacturer of single-use food packaging in Markham, Ontario. They have been making containers since 1994 and run their own mould making, so they can build custom sizes and shapes from concept to production. Their buyers are restaurants, grocery retailers, distributors and wholesalers.

Their old site had not caught up with the business. Products were listed by size with no specs or photos, there was no way to ask for a quote, and the main contact was a Gmail address. For a wholesale buyer comparing suppliers, that made a 30 year manufacturer look smaller than it is.

The brief was to show the manufacturing story, put every product in front of a buyer with the specs they need, and make asking for a quote one click. We built the site with Vyona Ma at Change Connect.

Year

2026

Client

Lung Sang (Canada) Inc.

Services

Website Design, Product Photography, SEO Setup

View Online

What We Built for Lung Sang Canada

A site organised around how a wholesale buyer shops: find the product family, check the specs, ask for a quote.

01.

A Catalogue With Real Specs

Every product has its own page with dimensions, colours, case quantity, material and a Request a Quote button. Eight product families and 37 products are grouped so a buyer can compare sizes in one grid. Photography from an on-site shoot gives each product a clean image, including 360-degree spins on selected products.

02.

Found by the Buyers Who Search

Before design, we did keyword research on the terms food trading companies, restaurant chains and cash and carry wholesalers use when they look for a supplier. We wrote the site around those searches, added a page title and description to every page (the old site had none), and built it to be read by Google and by AI search tools. Here is how long SEO takes to work once a site like this is live.

03.

The Manufacturing Story and an AI Chatbot

The homepage leads with what sets Lung Sang apart: 30+ years, family run, and in-house mould making. A Custom Mould Design Program page walks a buyer from concept to production in real photos. An AI chatbot answers visitor questions at any hour, and the contact page is a quote form built to convert.

Lung Sang Canada's Results

The site is newly launched, so this is a build case study, not a traffic one. We will add search results here as they come in. What changed is already clear: a buyer can now find a product, read its specs and ask for a quote without picking up the phone.

Wholesale buyers want specs, case quantities and a fast way to get a price. Manufacturers lose those buyers when the website cannot answer the first three questions. You can see all our case studies, or Let’s talk about your marketing.

Before Groundwork	After Groundwork
Products listed by size only, with no specs or photos	37 products across 8 families with dimensions, colours, case quantities, material and photography
No calls to action	A Request a Quote button on every product and category page, plus a click-to-call number
A Gmail address as the main contact	A branded business email address on the site
No page titles or descriptions for Google	A page title and description on every page, built around buyer search terms
A Custom Mould page left empty	A Custom Mould Design Program page showing concept to production
An outdated business address	The corrected Markham address throughout the site