How long does it take to scale a Facebook ads account?

For Metus Lykos, monthly Meta spend went from $3,402.59 in May 2026 to $18,474.42 in October 2026, with a second campaign added in September. Monthly leads went from 132 to 490 over the same period.

What does a Facebook lead cost for a law firm?

In October 2026 the Metus Lykos Personal Debt campaign brought in 233 leads at $23.15 each and the Business Debt campaign brought in 257 leads at $50.90 each. From May to October 2026 the account averaged $29.56 per lead on 1,521 leads.

How many ads should you test on Facebook?

Metus Lykos ran 162 ads in the 90 days to October 26, 2026, and 19 became winners with three or more leads each. Ads that spend $50 without a lead are paused, and new ads are briefed every week.

Does this approach work for ecommerce and Shopify stores?

The testing system is the same for any Meta account: separate campaigns for separate buyers, written rules for pausing and replacing ads, and a designer briefed from the data each week. For a store, ads are judged on cost per purchase and return on ad spend instead of cost per lead.

How much does Facebook ads management cost?

It depends on your ad spend, how many campaigns you need and how much new creative the account needs each month. The best first step is a free audit of your ad account, where we show you what we would change.

Facebook Ads Case Study - Metus Lykos

How We Scaled a Debt Law Firm's Meta Ads to $700 a Day and Grew Leads From 132 to 490 a Month

Metus Lykos is a debt law firm in Ontario that helps individuals and business owners deal with debt. We run their Meta ads: the media buying, the testing and the ad designs. In May 2026 the account ran one Business Debt lead campaign at about $110 a day. It now runs two campaigns at $700 a day.

Spending more on Facebook and Instagram is easy. Spending more without the cost of each lead running away is the hard part, because as the budget grows the same ads get shown to the same people more often. The goal was to grow spend more than five times while keeping every dollar tied to a cost per lead.

This page covers the ads. For the brand, website and SEO work, see the full Metus Lykos case study.

Year

2026

Client

Metus Lykos Debt Law Firm

Services

Meta Ads Media Buying, Creative Testing, Ad Design

View Online

How We Run the Metus Lykos Ad Account

Three parts: separate campaigns for separate buyers, a weekly testing system that keeps finding new winners, and a designer who builds from the numbers instead of guessing.

01.

Two Campaigns for Two Kinds of Client

A person with $50,000 of credit card debt and a business owner with a six-figure debt are different buyers. They respond to different messages and they are worth different amounts to the firm. We run them as two campaigns, Personal Debt and Business Debt, each with its own budget, its own ads and its own cost per lead. The Personal Debt campaign launched in September 2026 and brought in 261 leads at $19.23 each in its first month.

02.

A Weekly Creative Testing System

In the 90 days to October 26, 2026, the account ran 162 ads. 19 of them became winners, with three or more leads each. Every ad is judged by the same rules. An ad that spends $50 without a lead is paused. An ad whose cost per lead climbs 50% above its own average is flagged as worn out and replaced. A campaign whose audience sees the ads more than three times a week gets new creative. If you are comparing agencies, ask how they decide when an ad gets cut. Our guide on what to look for in a marketing agency covers the other questions worth asking.

03.

Media Buyer and Designer on One Dashboard

Every Sunday a report updates with the cost per lead for each campaign, the ads that are working, the ones that are not, and a list of requests for the designer. Replacements for worn out ads are due Wednesday. New versions of the week’s winners are due Friday. Each new ad starts from what is already winning, keeping the offer and changing one thing, so every test teaches us something.

Metus Lykos' Meta Ads Results

From May to October 2026 the account spent $44,963 and brought in 1,521 leads, an average of $29.56 per lead. Monthly spend grew from $3,403 in May to $18,474 in October, 5.4 times higher. Monthly leads grew from 132 to 490, 3.7 times higher.

The Personal Debt campaign held between $19.23 and $23.15 per lead while it scaled from launch to $5,393 a month. The Business Debt campaign costs more per lead, $50.90 in October, and it is where the testing is focused now.

What’s Next

The Business Debt campaign now targets owners with $100,000 or more of debt, down from $250,000, with new ads in testing. The Personal Debt campaign keeps scaling on its winning ads. You can see all our case studies, or let’s talk about your marketing.

1,521leads, May to Oct 2026

$29.56average cost per lead

5.4xmonthly spend, $3,403 to $18,474

162ads tested in 90 days