Groundwork Agency

Contractor Marketing Agency in North America

Turning invisible contractors into the top result on Google and ChatGPT. Your in-house marketing team.
Website Design
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SEO (Search Engine Optimization)
02
Paid Ads (Google)
03
Social Media Management
04
Gio Contracting Logo
Premier Concrete Pumping Logo
Master In The Field Logo
Pro-Force-Electric-Logo
Destination Pools & Landscaping Logo
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PROBLEMS

Why Most Trades Can't Get Marketing to Work

9 out of 10 service business websites we audit have the same problems. See if any of these sound familiar.

You're completely dependent on referrals

There's no system to replace what referrals are doing. When the pipeline slows, there's nothing to fall back on.

You've tried ads and got the wrong leads

Google ads. Facebook ads. Google Guarantee. The phone rang, but every call was a price shopper looking for the cheapest quote.

You have a website. It does nothing.

It gets no traffic and nobody new is finding it. It's a digital business card sitting there collecting dust.

A Marketing Agency That Specializes in Contractors.

We’ve spent over three years building marketing systems exclusively for contractors. Construction, Concrete Pumping, landscaping, concrete, roofing, home services — different industries, same problem: great service, invisible online. We come in as your full marketing team, not an intern figuring it out on your budget.

02

0 to 1,200 visitors/month for Master In The Field Landscape Design in 13 mos.

03

$400,000 in closed jobs for Destination Pools & Landscaping in 5 months.

03

15 leads/month for Premier Concrete Pumping after taking over their ads

Based in Toronto,
working across North America.
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About Us

Marketing for Construction Businesses

This is built for you if:

How We Build Your Entire Marketing System — From Branding to Leads

Every system starts here. Without the right foundation, everything else costs more and works less.

We build on WordPress with every service you offer and every city you work in getting its own page, and structured so Google can rank it and visitors actually call. Not a brochure. A lead machine that the rest of the system is built on top of.

Once the foundation is in place, we turn on ads to bring work in immediately.

We build campaigns that target the right searches, in the right cities, for the right job types. Tracked against actual leads and revenue,  not clicks and impressions. Ads running on a proper website convert better and cost less. That’s why Step 1 comes first.

We target the exact searches your clients make before they call anyone, by city, by trade, by job type. It compounds over time, gets cheaper per lead as it grows, and eventually reduces what you need to spend on ads. Takes time to build, which is why we start it while Step 2 keeps revenue coming in.

With the system running, social media keeps your brand visible between jobs.

We manage your Instagram, Facebook, and TikTok,  creating content that reflects your work, builds trust with local customers, and keeps you top of mind. Most service businesses know they should be posting. Few have the time. We handle it so you don’t have to.

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Nadeem Ali
Co-Owner of Destination Pools & Landscaping
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Sarah
Office Manager at Premier Concrete Pumping
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Stephanie LeBlanc
Owner of Master In The Field
Painting Renovation Residential Home photoshoot in toronto by Groundwork Agency
Stop Losing Work to Competitors Who Are Easier to Find.

If your phone isn’t ringing consistently, it’s not because you’re not good enough. It’s because the right people can’t find you. We build the website, run the ads, and grow the SEO so your business shows up where your next client is already looking. No guesswork. No generalists. Just a system built for service businesses.

Tell us about your business. We'll look at where you stand right now and tell you exactly what we'd do.